On First Impressions...
Several years ago, as I was prepping for one of my first interviews out of college, my dad shared some sage advice with me. He said, "Most people make up their minds about you within the first thirty seconds of meeting you." Dad felt that a starched collar, a nice suit, a confident smile, and firm handshake were nearly as important in obtaining a job as the actual interview.
Trusting his advice, I went out and purchased a new suit and tie a few days before the interview. I remember that being a gutsy decision on my part, because at that time, $180 for a suit and tie was a healthy chunk-o-change.
Thankfully, the strategy worked. The interview went well and the next day I learned that I had landed a job in the business world.
First impressions matter in an interview situation. They also matter when you are hiring a contractor for home repairs; looking at a potential daycare; or deciding whether to pursue a relationship.
Do first impressions also matter in music?
A few weeks ago, I helped another composer review submissions for an upcoming festival of new music in Cedar Rapids. We had an ambitious plan. We wanted to review 45 pieces of music and determine the program in under four hours. The average duration of each work was roughly ten minutes. If you do the math, you’ll find that it's impossible to review 450 minutes of music in 210 minutes, especially when you factor in the time to talk about each work.
After serving on this selection committee, I can say unequivocally, that first impressions do matter in music.
At first, when reviewing the scores we were a little more forgiving. As the night wore on, however, we began to get a sense for the piece within the first 45 seconds. If we were not interested at that point, we would look ahead in the score and see if a formal change caught our fancy. If not, we moved on to the next piece. The total time for this process was probably less than 3 minutes.
So extrapolate my experience into other situations. Hosts for the majority of music festivals sift through well over 150 entries to determine their final programs. Let’s say the selection committee makes their initial selections over the course of one long Saturday. Given this scenario, the committee has to review 1,500 minutes of music in ten hours (or 600 minutes). It simply is not feasible to listen to or play through entire pieces. Decisions will be made, to a large extent, on how a piece opens and develops within the first 3-4 minutes.
Time is of a premium for conductors and performers as well. When faced with reviewing a stack of 40 unsolicited scores, why would anyone bother looking at a piece in depth, if they were not intrigued with the first minute or two? Again, it comes down to a questions of time and of supply and demand. There is an inordinate supply of composers and scores and, as a result, the time to process and consider each score goes down considerably.
And from an artistic, rather than a practical standpoint, there's nothing more crucial than the opening of a work to set the tone for the listener - to suck them into the drama of the work, to awaken their curiosity, and to focus their minds on the next few minutes. If we don't make a good first impression, and lose our audience at the opening, they might just start thinking about where they are going to go for a drink after the show. And, though I enjoy a good libation as much as the next guy, I'm much happier when a composer forces me to sit up straight and pay attention!
Drinks can wait – nothing beats listening to a good piece of music.


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